Prospecting in a Digital World: 3 Reasons Why a Company Sales Video Works

Video is no longer a nice-to-have … it’s a must have. Having a sales video is a fast, creative, and informational way to showcase your core capabilities and key differentiators to prospective clients. At Rizco, we firmly believe in the power of incorporating video into the sales process. (In fact, we have our own sales video to prove it!)

Corporate Sales Videos Work | In the Loop | RIZCO

In addition to your website, a sales video can prove to be effective — and, ultimately, what sets you apart from your competitors. Here’s why:

  • Watching Precedes Reading. According to a 2016 HubSpot survey, 55% of people consume videos thoroughly — the highest percentage across all types of content. It’s no secret that people are busy and don’t have time to read. An effective, 1-2 minute sales video will help you grab the attention of your prospects and create an immediate, professional, and emotional connection.
  • Sharability. While some clients house their sales video publicly on their website, others create private landing pages that are accessed via a hidden URL. A unique link gives your sales team the ability to share your story with prospects via email and social media platforms, especially through LinkedIn. If your video is viable, it will be shared with additional executives that play a role in the decision-making process.
  • Measurability + Adaptability. What is the return on investment? The use of a unique URL allows for traffic to be measured not only to the video, but also to additional pages that are visited on your website. What’s more, changes are cost-effective. Be inspired to add a case study, change out personnel, or update an award on a quarterly basis.

Are you thinking you don’t have time for your own marketing? Heed this advice from Rizco’s President & Partner, Debra Rizzi, “Be your own client. Make it your business to put your business on the priority list and it can get done.”

Feeling inspired? Rizco is ready to develop a custom sales video for you. Contact us. Even better, we’d be happy to share our own video with you (via a link, of course!).