The Future is Rooted in the Past.

Valerie Wilson Travel

The Story

Valerie Wilson Travel (VWT), one of the largest, family-managed, full-service travel consulting agencies specializing in high-touch services, commemorated its 35th anniversary with two VIP events in NYC in December of 2016. The events featured two full days of training and networking amongst prominent luxury travel representatives in the industry during an exclusive, educational VWT Academy and culminated with a black-tie evening gala at Cipriani 42nd Street.

Rizco was tasked with developing logos for both the VWT Academy and 35th anniversary, a tagline, and collateral materials to support the events. In synergy with VWT’s luxury brand that delivers unparalleled and personalized service, a high-quality journal was created to tell the story behind the history and legacy of this successful company, as well as paint a picture of the future to come. The 115-page book titled, “The Future is Rooted in the Past,” was developed and distributed at the gala, but also is used daily by every sales associate in 15 offices nationwide as a reference when sitting with potential clients. VWT’s iconic peach color is utilized throughout the book and Rizco was on press for production to ensure the quality, consistency, and bring to life the company’s hashtag #PaintTheWorldPeach.

What We Did
  • Brand Identity
  • Print Collateral
  • Print Advertising
  • Signage
Valerie Wilson Travel - 35th Anniversary Logo Development and Design
VWT Academy Logo Development and Design
Valerie Wilson Travel 35th Anniversary Book Design - Cover Design
Valerie Wilson Travel - Print Design - Interior Spreads
Valerie Wilson Travel - Print Design
Valerie Wilson Travel - Print Design - International Travel
Valerie Wilson Travel Training Banner
Valerie Wilson Travel - Print Design - International Travel Q&A